A 6 month online mentorship program to get your business started and thriving or grow your existing business to match your vision.
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Book a Strategy CallGetting into dog training is confusing!
Does this sound familiar?
- You can’t find a college degree for dog training. (Because there isn’t one)
- You find tons of free info online and on social media but it’s very general or there are 100 ways to fix every behavior problem
- Working for a dog company starts with cleaning kennels and grunt work for low pay
- Volunteering with rescues and shelters doesn’t pay and there aren’t any trainers there to learn from
- Certifications, workshops, seminars, shadow programs, oh my! Spend thousands of dollars for a week or two cramming in all this information only to come home overwhelmed on where to start.
"I believe everyone beginning their experience in the world of dog psychology should start simple with a way to generate income while learning along the way supported by a like minded community."
- Jojo
Hi, I’m Joanna “Jojo” Stanford and I can help you start a dog business where you make money while you learn dog psychology.
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I understand the balanced dog training industry can feel hard to get into. When I started, I had lost my job so I couldn’t afford workshops and shadow programs. I didn’t know much about running a business but I needed to learn it all and make money at the same time. I had to figure it out on my own with nobody to guide me. I felt really lost at times and wished I had a mentor.
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I started with dog walking. It was a solid foundation to make money while gaining experience and nearly 15 years later, I’ve coached dog walkers and trainers all over the country to start and grow their dog careers from business to behavior. And I can help you do it too.
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Find more about my experience in the "About Jojo" section at the top of this page.
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Kelly
Dog Vibes Tribe
San Diego, CA
"I was able to see behaviors that were blind spots to me."
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I am a trainer and run a private daycare for up to 10 dogs a day AND I also have a new puppy of my own that is now part of the pack.
I hired Jojo to come work with me for a day and it was so helpful having her there by my side. She brought a welcomed fresh perspective to the structure of my day with the dogs and was able to see behaviors that were blind spots to me.
She empowered me to have a smoother pack walk and also gave me tips and tools to be a more effective leader for my crew. She gave me a plan for training my puppy with the pack so he can become the sidekick I dream he will be.
Leslie
DogOn Fitness
Bethesda, MD
"Jojo taught me how making a few shifts in my actions creates more trust and respect with the pack."
Training with Jojo continues to influence and improve the relationships we have with our DogOn Fitness Pack. I was fortunate to receive guidance and learn new techniques to help the canines that I work with and their humans. Jojo is an outstanding teacher. She coaches with great patience to ensure we follow through with every step in a mindful way that projects us as the pack leader to the canines we are presently advocating and caring for. Grateful for Jojo’s expertise in dog psychology; canine training and appreciate understanding how my interactions affect the dogs. Jojo taught me how making a few shifts in my actions creates more trust and respect with the pack. Observing Jojo working with the human clients had a profound effect too. As I continue to share what I learned from Jojo I observe the human clients finding successes when they dedicate the time necessary to meet the needs of their dog. Many of the clients who could not be present for a training session are benefiting through the training received from Jojo and we look forward to Jo and Jaxx’s return to the DMV so they can work with her to take their relationship with their dog to the next level.
Wendi
Wen's Waggin Tails
San Diego, CA
"Thank you Jojo, I know I’m a better trainer today because of you!"
I’ve had the opportunity to work with Jojo several times over the past few years. She explains
things in relatable ways and uses a bit of humor to help highlight some of the differences between human psychology and dog psychology.
Recently Jojo helped me with my two Pomeranians as I’ve been struggling with their level of excitement since adopting them a few years ago. I don’t reward their excitement, I don’t give them attention nor affection when they’re excited, and I also tried disagreeing with their excitement, but nothing was working.
I live in a condo complex and when they’re excited, they want to bark at everything they hear, so having them calm is important, especially for my neighbors.
As I was applying spatial pressure and giving a sound correction to disagree with my dog’s excitement, Jojo noticed I was giving my dogs eye contact, which was actually stimulating them. I know there are times that we shouldn’t give a dog eye contact, but I hadn’t yet learned that I
shouldn’t look my own dogs in the eyes as I disagreed with their behavior. Once I started
looking in their direction (at their paw or chest), but not giving any direct eye contact, they calmed down. Game changer!
Thank you Jojo, I know I’m a better trainer today because of you!
From Business to Behavior,
We’ve Got Your Back!
Save Time on Admin Work
Digital downloads for client paperwork and basic business building info included so you can spend more time with your growing client list instead of endlessly typing and researching.
Understand the Language of Dogs
By applying dog psychology, you’ll have happy, well behaved dogs in your care which means people will see your talents and want to hire you.
Unlimited Support for Life
You’ll have access to our exclusive Dog Trainer Start Up Facebook Group which means you’ll have a team behind you to help when you need it. A free 30 minute consultation with Jojo and opportunities to get hands on help too!
Here’s What You Get
- Dog Psychology Basics: Video lessons on greetings, loose leash walking, creating a calm agreeable mindset, handling reactivity and more so you can have balanced relationships with your dogs and walk with ease.
- Guidance from an experienced dog behaviorist business owner: I let you in on all the mistakes I’ve made so you can prevent making them yourself saving you time, money and possibly injury or a dog’s life.
- Lifetime Access: Refer back to material anytime so there’s no pressure to rush through and remember it all.
- Graduating Lessons: Build a solid foundation to grow your skills to mastery which is key to having a long term sustainable business.
- Short Digestible Content: Easy to fit them into your busy schedule while you transition to your dream job.
- Affordable: You can get a roadmap right away to start achieving your goals or just to see if a career in dogs is right for you.
- In Depth Information: Clear details on business and dog behavior that you won’t get from one minute reels on social media.
BONUS:
- All the forms you need: Digital downloads of every form you’ll need to get your business on track so you can spend less time researching and creating your own and more time getting clients and working with dogs.
- A 30 Minute Consultation with Me: You’ll get coaching specific to your needs for custom problem solving.
The Dog Psychology Way
1. Enroll in Course 1 - How To Start A Dog Walking Business
2. Take each section at your own pace and follow the step by step process in your new business. We’ll answer your questions in the Dog Trainer Start Up Facebook Group and strategize your business plan in your free included 30 min consult with me. Plus, you’ll have access to more opportunities to learn from me hands on if you need it.
3. Lace up those tennies, breathe in that fresh air and walk your way to a profitable career by implementing my business plan. Help dogs and people achieve balance and harmony by understanding Dog Psychology.
Course 1 - How To Start A Dog Walking Business
All the basics from Business to Behavior. - $599 *$399
*Introductory Rate!
Buy Course 1
But I want to be a dog trainer. Why would I start a dog walking business?
Everything I need to know about a client's relationship with their dog, I can see in the walk. I start almost every training session with a walk. It's the foundation of the training process. It's the foundation of the relationship. If you can't walk a dog, you can't train a dog.
Here are 7 reasons why a dog walking business is ideal for creating a great dog training business:
- It gives you a low pressure way to work with dogs and gain experience. Your clients want an experienced trainer.
- It gives you a way to make money while gaining that experience allowing you to transition faster to working full time with dogs.
- That experience builds your confidence. Dogs only follow calm, confident leaders. And you're the leader!
- You'll have a solid group of service clients who trust you. Since they already see what great things you do for their dogs, they will likely be your first training clients and refer you to their friends and family.
- Dog services can be seasonal. When walking is busy, training might be slow and vice versa. So you'll have more consistent income year round.
- Dog walking is a behavior maintenance service for your training clients. Keep recurring business, clients feeling supported and dogs always behaving. You want lifetime clients.
- When you want to go into training full time, you can hire people to walk the dogs providing jobs for your community and revenue coming in for your business.
Master the walk.
All The Tools You Need To Build A Successful Dog Business
You don't have to wait to follow your dream. There are dogs who need your help and people who want to pay you to teach them how to achieve balance and harmony in their pack. Get out there and get started!
